Articles on Search Engine Optimization
- Finding a Search Engine Friendly Content Management System
Excerpt: What is a Content Management System? A Content Management System (CMS) is a third party software application which allows web site administrators to add, update or delete content, photos, and documents to their web site in "real time". Many web sites are modified using these web-based tools as...
- Subdomains: What are the SEO benefits?
Excerpt: There has always been a long standing debate over whether or not to use a subdomain. Questions I commonly receive are... What is a subdomain? Is it hard for a sub-domain to rank well? When should a use a subdomain? What...
- Seven Things to Avoid When Looking For Link Partners
Excerpt: Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: "Will this be a valuable resource to my readers?" If you view it as a legitimate, valuable website,...
- Find 50 Backlinks with PageRank greater than 2
Excerpt: Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank...
- Off-Page Factors Affecting Your Position On Google Searches
Excerpt: Different search engines use different algorithms to calculate where you appear on their search results. This article will focus on the factors that we believe affect your results on Google searches. One word of warning, Google does not publish its algorithms and is constantly changing and updating the way it...
- Keyword Lists - Their Proper Care and Feeding
Excerpt: One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its...
- Search Engine Optimisation: Why Not a Flash Website?
Excerpt: Yeah why not! They look good and can be very creative with a lot of visual effects. But the truth is they are not very search engine friendly. For those who have just spent a lot of bucks on creating a flash masterpiece, no need to panic, there are a...
- The Importance of Web Traffic
Excerpt: If you have a website then you already know the importance of web traffic. Web traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. ...
- Is MSN Search Becoming a "Better Mousetrap"?
Excerpt: Is MSN Becomming a Better Search Engine Then Google? It is an old cliché, "build a better mouse trap and the world will beat a path to your door". Looking back at the history of the search industry there is no better proof of this then the success of the...
- Page Cloaking - To Cloak or Not to Cloak
Excerpt: Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking: i) It allows them to create a separate optimized page for each search engine and another page which is aesthetically...
- SEO Web Links: Directory Alternatives
Excerpt: If you were writing a textbook on Search Engine Optimization (SEO) linking circa 2001, you almost certainly would have included a chapter on web directories. They used to be the primary way of actively acquiring one-way inbound links, before content syndication, blogs, or the paid link market really took off....
- Using Keyword Density for Google AdSense
Excerpt: With the decline of meta-tags, keyword density ranges have become very important. They've also become very controversial. Here's the thing: you want a high enough keyword density--at least 7%--that your keywords rank highly in the bigger search engines, such as Google, Yahoo, DogPile, and HotBot. But, you don't...
- Ranked #1 at Google for "Invisible Entrepreneurs" But No Traffic?
Excerpt: I am ranked #1 for that silly phrase at Google. So What? Here's a secret. You can be ranked #1 at Google for the phrase "Waterfall Watches" if you put the phrase on your page 4 times and in metatags twice. How do I know that? I did...
- Flash Tricks For Improved Search Engine Rankings
Excerpt: [Frugal Webmaster's note: While I personally think the disadvantages of Flash with resprect to page usability make the techniques described in this article a poor choice for most web sites, there are some web sites where these ideas are just what the doctor ordered.] Normal wisdom says that...
- Are Webmasters Chasing Rainbows?
Excerpt: It is a fact that in most cases, approximately 70 percent of visitors to a given site comes from search engines. Webmasters very well know that the more visitors there is to a site, an e-commerce site will potentially generate more sales. As a result, many webmasters make...
- Is My Search Engine Optimization Working?
Excerpt: You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months...
- Most Often-Overlooked Contributors to Poor Search Engine Rankings
Excerpt: As a search engine marketing consultant, I see a lot of websites that haven't been optimized for the search engines. Over the years, I continue to see the same problems with what I call "non-optimized websites." Typically, the biggest issues tend to be basic website design elements that are not...
- Server Issues Which Can Affect Search Engine Rankings
Excerpt: I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues. Because sometimes when you run into a brick wall and can not figure out why your site is not getting listed or even crawled...
- Paid URL Inclusion
Excerpt: There are many ways to promote your website and one of the most efficient ways is to use search engines. Search engines are the first stop for most people trying to find information, services, and products online. Because of this, it is essential that your website appears quickly in search...
- Linking Program Basics
Excerpt: A link can be understood as a recommendation from one web site to another, but you have to be recommended by pertinent web sites, to be sure you will get the expected results after implementing a wise linking program. As a football player cannot give the best advice...
- Designing a Website So the Search Engines Will Like You
Excerpt: Article by Leah West Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.Being a web...