SEO

A Rose By Any Other Name May Smell as Sweet -- But Do YOUR File Names Stink?

File naming is an element of SEO that most people pay little attention to, yet its a crucial issue for two key reasons:

SEO and your Website Redesign: Avoiding the Pitfalls

In reading the SEO message boards regularly there’s one issue that comes up repeatedly, usually after a site has plummeted in Google, Yahoo and MS LiveSearch immediately after a site redesign. The site owner is sweating, traffic has dropped through the basement, and now he or she is scrambling to make things right. You can avoid most of that.

Dirty SEO Laundry: The Seven Best Ways to Rip Off SEO Clients

We all know how hard it can be to find a good auto mechanic. We ask our friends – “do you know a good mechanic that I can trust?” The problem is that while most of us need cars to get around only a handful of us know enough about them to do our own repairs. We go to mechanics. They know what’s wrong, how to fix it and how long it will take (and therefore the cost). We don’t, and some of them, unfortunately, will take advantage of this for their own benefit. The same things go on in internet marketing, and SEO especially.

Magento SEO: Guide to Better Optimize Your Magento Website

Magento is an outstanding e-Commerce platform with inbuilt SEO. Initially, during its release there were no written rules or step-by-step guide for Search Engine Optimization in Magento. It was basically developed as a search engine friendly platform and the updated current release is 1.2.1. To implement it properly, first the most recent version should be employed followed by the enabling of Server URL rewrites, which is found under System-Configuration-Web-Search Engines Optimization. The following are the Magento SEO tips that can guide to better optimize Magento websites.

Make Your Website More Panda Friendly

The recent Google Panda update has raised the bar not only for SEO experts but also for web designers. It’s getting tougher and tougher to rank well and that means that you really have to pay attention to all designing and Google ranking factors. When we do this, search engines rewards us because we are rewarding our audience and providing them with the information and experience they are looking for. The following points will help you to make your website panda proof:-

Linking Program Basics

A link can be understood as a recommendation from one web site to another, but you have to be recommended by pertinent web sites, to be sure you will get the expected results after implementing a wise linking program.

As a football player cannot give the best advice recommending an auto-parts provider in Singapore, a web site that sells discounted plasma TV's won't get any advantage by being linked from a lawyers' firm site.

Server Issues Which Can Affect Search Engine Rankings

I was recently helping someone troubleshoot some problems at SearchEngineWatch forums and it struck me that I should write an article about this and other issues. Because sometimes when you run into a brick wall and can not figure out why your site is not getting listed or even crawled in the search engines it is not always a site issue.

Most Often-Overlooked Contributors to Poor Search Engine Rankings

As a search engine marketing consultant, I see a lot of websites that haven't been optimized for the search engines. Over the years, I continue to see the same problems with what I call "non-optimized websites." Typically, the biggest issues tend to be basic website design elements that are not included when a website is developed, not bad web design. Most search engine optimization problems can be fixed by making sure nothing is overlooked when building a web page.

Is My Search Engine Optimization Working?

You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content." If it takes weeks and months for the search engines to notice me, do I have to wait that long to see if the money was worth it?

Are Webmasters Chasing Rainbows?

It is a fact that in most cases, approximately 70 percent of visitors to a given site comes from search engines. Webmasters very well know that the more visitors there is to a site, an e-commerce site will potentially generate more sales.

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